We know how important it is for our customers to understand pricing on the Instacart marketplace. Our retail partners set their prices on the Instacart marketplace, so we want to make sure their item pricing is easy to understand.

Are item prices on the Instacart marketplace the same as in-store?

Retail partners set the prices of items on the Instacart marketplace. While many retailers offer everyday store prices* on Instacart, some retailers may set prices on the Instacart platform that are different than in-store prices. 

*Some in-store sales/promotions may not apply.

Note: We reserve the right to cancel an order for any reason, including as a result of incorrectly priced items. If we do cancel an order, we will refund your account for the amount paid.

You can view each retailer’s  pricing policies by looking for the More info pricing link at the top of the retailer’s storefront on both the website and in the Instacart app.

Here’s how you can view the retailer’s pricing policy—

In the app—

  • Go to the main page of the app and select a retailer
  • Beneath the retailer’s logo at the top, you’ll see the pricing policy: “Everyday Store Prices,” “View pricing policy,” etc. (policies vary by retailer)
  • Tap the pricing policy link, then view Pricing information under Info

On the website—

  • Go to the Instacart.com homepage and select a retailer
  • Beneath the retailer’s logo at the top, you’ll see the pricing policy: “Everyday Store Prices,” “View pricing policy,” etc. (policies vary by retailer)
  • Click on the pricing policy link, then view Pricing information under Info

How is the final price for weighed items determined?

Some items, such as loose produce, are weighed in-store. Shoppers always try to get the customer’s requested weight, but final weights and prices may vary for certain items depending on such factors as product availability and seasonality. The final weight and price of items from the deli, meat, and seafood counters are based on the label the retailer applies to those items in-store. If the final weight of the items is different than what was requested, your receipt will be adjusted accordingly and you will be charged the accurate price.

What if I find an item that is priced incorrectly?

If you believe an item is priced incorrectly, please let us know and we will look into it as soon as possible.

  1. Click or tap on the item to open item details
  2. Click or tap Incorrect Info?
  3. Tell us What is wrong with this item? by selecting an option in the menu.

Sending us this alert helps us keep our catalog up to date for all customers.